Winnie Wu

I'm a client growth and transformation leader with 12+ years of experience driving acquisition, retention, and revenue for Fortune 500 companies. I specialize in crafting and executing AI-powered strategies—including GenAI and agentic AI—that elevate customer experience, deepen loyalty, and accelerate digital transformation.

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Known for building trusted relationships with C-suite leaders, I’ve led global teams across strategy, marketing, product, engineering, and design to launch enterprise-grade AI solutions with measurable impact. My approach blends strategic vision, executional rigor, and deep empathy for both clients and end users.

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At Adobe, I lead Brand Concierge—the company’s flagship GenAI product within the Digital Experience (DX) business—driving global rollout across clients in financial services, travel, and retail. Previously at McKinsey, I advised global brands on growth, marketing, and digital strategy, and helped scale GenAI applications in banking, retail, and media.

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I’m passionate about turning emerging technologies into real-world impact—whether shaping the future of customer experience or scaling next-generation AI products.